The Immortal Rose is a REAL rose. Raised to grow black from the ground up. This type of rose is referred to as preserved rose. Our Immortal Roses are preserved with industry secrets to keep the rose from drying out or dying prematurely after it has been cut from its source of origin. It will last from 1 to 3 years. If well maintained, in some cases, they can last upwards of 5 years.